​Escape to the Country

​Keturah Brown, has been part of the fabric of Primrose High Street for almost half a century. Designer & founder Goug Wilcox has been as much part of that Fabric as her shop. Years of designing and producing garments in the back of her shop (in a limited space) and raising a family above it, one can say that it has been a much loved and much used building.

Like all things, time comes for a change.

Keturah Brown (The Shop) closed its doors for refurbishment last Summer, a much-needed step towards upgrading the building. For this to start, the shop and above apartment had to be vacated to make way for an extensive overhaul. Goug and family headed for a picturesque village in Wiltshire, Sherston (her Childhood stomping-ground) to take residence.

Goug, enjoying the delights of country living

Excitingly, as one shop-door closed another was opened last summer, with the launch of Keturah Brown Online. Showcasing signature designs from the brand, reaching beyond the high street bringing this Heritage Brand into a digital age.
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A year on, Goug has adapted to the world of online sales, fulfilling orders via her Etsy and Keturah Brown online stores, reaching a new and Global customer base. Goug has embraced country living and even managed a (much deserved) three-month cruise in South America.
Goug talks a little about the big change…
“I now have the best work room ever, with lots of space and all my laces and silks to hand. Wonderful sunlight and  a great space to feel inspired. Obviously, I miss my shop and my lovely customers so much but I am in London often to meet and fit by appointment.
The shop and upper parts were showing their Victorian heritage and needed a massive investment from which sadly we, will be recovering for quite some while”

The personal service and made-to measure pieces that Goug’s customers have come to love so much is still available, as Goug mentions, via appointments booked with her. You can get in contact via the website if you would like to arrange this.

Goug is continuing to create new collections and these will be added to the website as they are available. Visit www.keturahbrownlingerie.com where you can browse, buy and sign up to our mailing list.