At the Keturah Brown boutique, owner and designer Goug Wilcox can usually be seen at her sewing or cutting table creating her signature camisoles, slips and made-to-measure lingerie.
Goug studied Fashion Design at the Bristol College of Art. She honed her design skills in Rome as an apprentice for the iconic, La Mendola. Situated at the top of the Spanish Steps and next to the Valentino boutique, Goug was working in the right place at the right time. Goug was exposed to stunning print silks, designing on the bias and modelling on the bust form.
Returning to England, Goug continued to design evening wear, working for such prestigious Houses as Belle Ville Sassoon of Knightsbridge and Bernard Freres in Hanover Square, before
reaching her true calling: she noticed a gap in the market for lingerie made of natural fibres.
In 1974, Goug designed a simple bra and brief in silk and lace, followed by french knickers, camisole and half slip – Keturah Brown was born. Goug sold this first collection to Harrods, and Keturah Brown has grown from strength to strength ever since.